A Disruptive Approach to Data & Analytics Recruitment.
Branding 2022
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Correlate Resources
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1 Creative Director
1 Animator & Logo Designer
2 Photo & Videographers
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Brand Identity
Illustrations
Website Design
Squarespace Website Build
Whitepapers
Social Media Management
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2022
Correlate Resources is a young, up-and-coming family-run recruitment agency. With a big belief in empowering people in the Data & Analytics community to create the careers they want and provide businesses with the employees they need.
With a brand first designed in its early days by the business owner, it needed updating to reflect better the business's growing team, vibrancy, disruption, and unique approach to the D&A recruitment space.
Logomark and animation by Logo Designer/Animator.
The goal was to ensure that the re-brand fostered brand differentiation while guaranteeing an observable understanding of both candidates (job seekers) and clients (businesses seeking to fill roles) for new audiences.
Beginning with analysis and research into the roles and breadth of each target market within the Data & Analytics industry, as well as an exploration of the personal and professional attributes associated with these roles, I was tasked with creating eight artworks.
Correlate Resources’ has a dynamic team comprised of many ex-sportsmen and women. They wanted this also reflected in their branding with an emphasis on the interplay between nature, technology, sport, work ethic, technical skills and creative thinking in producing a work-life balance worth enjoying.
Each artwork was to represent a distinct business target market. These artworks aimed to convey the personality traits, roles, and experiences of each market, demonstrating Correlate’s expertise and understanding of clients and candidates.
Artistic elements included in the artwork expanded the design system, rolling out across the company website, whitepapers and social media curation. The artworks were crafted to evoke a spirit of exploration, reflecting the dynamic and evolving nature of the Data and Analytics industry.
