Modernising a local family-owned takeaway shop with 20 years of history.
Branding • POS & Merch • Website
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Chook A Licious, Winston Hills
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Jamie Henshall, Creative Director
Zach Reily, Photographer and Editor
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Logo
Squarespace Website Build
Catering website Custom CSS
Brand Identity
Packaging Design
POS
Eating Compition
Social Media Management
Menu Design
Merchandise
Illustration
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2023 - 2025
The Chookalicious team, a much-loved family business with over 35 years of service to the Winston Hills and wider Hills District communities, set out to rebrand with a clear goal to lay the foundation for a future franchise and attract new franchise partners.
Wanting to move away from the generic look of a typical takeaway shop, the team sought a brand that felt both recognisable and full of personality. The new visual identity centres on a bold black-and-white palette with yellow pop colour, striking the right balance between simplicity and energy.
Through conversations with the owners, we uncovered two natural brand lines, “Something for Everyone” and “Handmade, Fresh and Traditional”. Drawn directly from how they describe their business, these phrases became the brand’s core messages, capturing its warmth, honesty, and community roots.
The project involved navigating feedback from three business owners, requiring collaboration and patience throughout the design process.
Two websites were developed as part of the project, supported by new menu and venue photography. The first, built on Squarespace, was designed to share the Chookalicious story while showcasing news updates and an accessible online menu. The second, a catering platform provided by the client, required a series of HTML and CSS adjustments I implemented to ensure full brand consistency across both sites.
With a refreshed brand identity that reignited pride within the team, Chookalicious is now perfectly positioned for future growth. To celebrate the relaunch, we introduced a playful Potato Scallop Eating Competition featuring a custom-illustrated mascot — The King of Scallops — and a lighthearted mini-brand that brought the event to life.
