Modernising a local family-owned takeaway shop with 20 years of history.
Branding & Illustration 2023
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Chook A Licious, Winston Hills
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1 Creative Director
2 Photo & Videographers
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Logo
Squarespace Website Build
Catering website Custom CSS
Brand Identity
Packaging Design
POS
Social Media Management
Menu Design
Merchandise
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2023 - 2024
The CAL (Chookalicious) Team, a cherished family-owned business with over 35 years of dedicated service to the Winston Hills and surrounding Hills District communities, sought a brand overhaul, creating a foundation to propel them toward their goal of establishing a franchise and enticing franchisee’s.
Recognising the need to break free from a generic and cookie-cutter takeaway shop brand image, the team aimed for a recognisable and dynamic identity. The chosen bold colour system, predominantly black and white with strategic accent hues, achieves simplicity and warmth.
Incorporating a simple condensed font with an alpha, symbolising the team's Greek heritage and doubling as an 'a,' we crafted a logo that visually represents their unique identity.
Through insightful interviews with the team at the shop, we unearthed two organic straplines, 'Something for Everyone' and ‘Handmade, Fresh and Traditional', which are derived from the authentic essence of the business owners' elevator pitches. These straplines not only roll off the tongue but also encapsulate the depth and truth of the brand.
Navigating a challenging project, marked by the complexities of decision-making among three business owners, required patience and numerous reviews. Ultimately, the collaborative effort resulted in a brand transformation that left everyone with a renewed passion for the business, perfectly positioned to realise their franchise ambitions.
