Chookalicious
Modernising a local family-owned takeaway shop with 20 years of history.
The Chookalicious team, a much-loved family business with over 35 years of service to the Winston Hills and wider Hills District communities, set out to rebrand with a clear goal to lay the foundation for a future franchise and attract new franchise partners.
Wanting to move away from the generic look of a typical takeaway shop, the team sought a brand that felt both recognisable and full of personality. The new visual identity centres on a bold black-and-white palette with yellow pop colour, striking the right balance between simplicity and energy.
With a refreshed brand identity that reignited pride within the team, Chookalicious is now perfectly positioned for future growth. To celebrate the relaunch, we introduced a playful Potato Scallop Eating Competition featuring a custom-illustrated mascot — The King of Scallops — and a lighthearted mini-brand that brought the event to life.
