National Archives of Australia
WEbsite redesign, 2023
The Problem
The major issues with the current NAA website is an overwhelming amount of navigation links, duplicate pages and underuse of NAA’s amazing photography and access to amazing stories that capture Australia’s history.
The Solution
Adjusting brand style, delivering a sense of inspiration and wonder to capture better the essence of the organization's history and culture.
The website should also tell the story of the department as a whole while maintaining a fun and respectful tone.
The style can be broadened and made more appealing to reach a younger audience. Incorporating a vintage aesthetic can add charm and character. Lastly, the content structure should be redesigned for better organization and ease of use.
Role
Graphic Design & Branding
User Experience
User Interface designer