National Archives of Australia

WEbsite redesign, 2023

The Problem

The major issues with the current NAA website is an overwhelming amount of navigation links, duplicate pages and underuse of NAA’s amazing photography and access to amazing stories that capture Australia’s history.

The Solution

Adjusting brand style, delivering a sense of inspiration and wonder to capture better the essence of the organization's history and culture. 

The website should also tell the story of the department as a whole while maintaining a fun and respectful tone. 

The style can be broadened and made more appealing to reach a younger audience. Incorporating a vintage aesthetic can add charm and character.  Lastly, the content structure should be redesigned for better organization and ease of use.

Role

Graphic Design & Branding

User Experience

User Interface designer

BEFORE

After